Jessica London spreads holiday cheer with the launch of its 2013 Holiday Campaign
New York, NY – October 29, 2013 – Jessica London®, plus-size women’s brand in the OSP Group portfolio, has just rolled out a holiday campaign that will create excitement among casual shoppers and modern fashionistas alike, especially with the fast-approaching holiday season. The campaign is being introduced in the Jessica London® Catalog and at jessicalondon.com, and will feature new products, special promotions, videos, specialty shops, and Jessica London®’s first-ever holiday gift guide! With fashion-forward styles at affordable prices, dressing for every occasion is easy and convenient…customers can peruse Jessica London®’s extensive holiday collection from the comfort of their own home by shopping at jessicalondon.com any time 24/7.
Jessica London®’s campaign began in early October and runs throughout the holiday season. Here are some of the highlights that will make holiday shopping more enjoyable (and easier!) than ever before:
- Haute for the Holidays – showcases an elegant velvet collection, dresses for all occasions, a special ‘intimates’ collection, and a $50 off leather promotion featuring up-to-the-minute fashion pieces in soft, genuine leather.
- Holiday New Arrivals – features the cotton cashmere collection (tunics, leggings, cardigan and skirt) and an extensive selection of fabulous boots in regular and wide widths (get a 360 degree view of Jessica London®’s boots in the video gallery at jessicalondon.com). And, as part of the Holiday New Arrivals, Jessica London® is offering its valued customers a FREE GIFT with purchase of $50 or more, so there’s even a little something special for you!
- Holiday Gift Guide – highlights ideas for holiday dressing or gift giving, especially for that hard-to-buy-for person on your list.
- Holiday Gift Shop – the perfect online specialty shop…coat check, luxe layers, Fabulous 50 at 50% off, sleepwear, elegant party dresses, and much more!
- Holiday Shipping Guide – created to help shoppers know exactly when they need to have their order placed to ensure they receive their package before the holidays.
“The Jessica London® team has created an exceptional holiday collection, finding every opportunity to make shopping this holiday season convenient, affordable, and most importantly, enjoyable,” said Denise Schramm, Senior Vice President/General Brand Manager, Jessica London®. “The collection is designed for the woman who wants to accentuate her curves and look amazing for every holiday occasion…whether she is buying for herself, a friend, or creating a must-have list for the Santa who will fill her Christmas stocking. And, don’t forget to check our website for Black Friday and Cyber Monday Savings!”
Jessica London® provides the plus size woman with the largest selection of apparel, lingerie and shoes that is classic, modern and career-oriented, empowering her to feel sophisticated and fashionable at work and everywhere else. In addition, Jessica London® consistently provides great quality, fit expertise and excellent service, all at strong value price points. Sizes range from 12W to 32W, including petites and talls.
Jessica London® offers international shipping to 90 countries. Customers can visit JessicaLondon.com and order from Jessica London®’s 2013 Holiday Collection, shop on the go via Jessica London®’s mobile site (m.jessicalondon.com), or download the iPad app and find that perfect outfit!