OSP Group Acquires swimsuitsforall (S4A)
OSP Group continues push to dominate burgeoning plus-size marketplace with addition of leading online retailer of swim and resort wear
New York, NY (October 27, 2014) – OSP Group, the premiere brand portfolio of women’s apparel, shoes, lingerie and swim dedicated exclusively to plus sizes is pleased to announce its acquisition of swimsuitsforall (S4A), (http://www.swimsuitsforall.com/) a leading online retailer of swim and resort wear for full-figured women.
S4A provides the plus-size woman an unmatched selection of swim and resort wear that allows her to be fashionable, comfortable and confident, whether at the pool, the beach or a resort. Through its proprietary brands and designer offerings, S4A provides women with a comprehensive range of beautifully fitting designs and styles.
“As we continue to strengthen our leadership position in supporting the needs and lifestyles of plus size women, S4A is a perfect addition to our brand portfolio and fully aligned with our commitment to empower full-figured women to look and feel great,” said Paul Tarvin, CEO, OSP Group. “S4A has built a rapidly growing, profitable, dynamic, e-Commerce brand and together we can leverage our position as style and fashion leader in this important category to better serve our customer and grow our business. We are extremely excited to be able to offer the S4A line to our more than 13 million customers.”
Founded and led by Moshe Laniado since 2004, S4A is known for its innovative products, strong online visuals and dedication to establishing a meaningful connection to customers. In 2014, S4A created a media sensation with its cutting edge campaign, Sexy at Every Curve, (http://www.swimsuitsforall.com/sexy-at-every-curve?showvideo=1&v=6).
“We at S4A are excited to join OSP Group, the best known and most trusted leader in apparel for the plus-size woman,” stated Moshe Laniado. “With a shared dedication and commitment to our customer, we look forward to combining talent with our new colleagues to amaze, delight and inspire the full-figured woman.”
The S4A team will remain in their current locations in Keyport, New Jersey and NYC and, together with their new colleagues at OSP Group, they will share expertise and best practices to provide the most innovative and stylish swim and resort wear for the full-figured woman.
About OSP Group
OSP Group is the preferred brand portfolio of women’s apparel, shoes, lingerie, swim, men’s and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within® (WomanWithin.com), Roaman’s® (Roamans.com), Jessica London® (JessicaLondon.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.