Our Company

FULLBEAUTY Brands™ is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs.  Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman’s®, Jessica London®, ellos®swimsuitsforall®, KingSize®, Brylane Home® and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products – the premier fashion and lifestyle destination for women sizes 12+.


Our Mission

To be known and trusted as the authority in plus size fit and fashion.


Our Vision

Recognizing beauty has no boundaries, FULLBEAUTY Brands inspires, engages and empowers full-figured women to live life to the fullest.


Our Locations

  • New York City:  Corporate Headquarters
  • Indianapolis: Fulfillment Center and Corporate Support Functions
  • El Paso: Customer Support and Sales Center
  • Keyport, NJ: swimsuitsforall


Our Brands

Our Corporate Values


    We aspire to create new leaders by:

    1. Fostering a culture of growth and learning
    2. Results orientation and delivery of our promises
    3. Providing a vision for the future, setting clear goals and celebrating our success

  • team


    We know we are stronger and better as a team. We:

    1. Are supportive and considerate
    2. Create a collaborative environment
    3. Are open-minded and inclusive

  • respect


    We earn respect from our customers, colleagues and community by:

    1. Demonstrating integrity and fairness in every decision
    2. Leading by example and delivering on our commitments
    3. Building long-term relationships based upon trust and transparency

  • entrepreneurial

    We value innovative thinking and provide an environment which is inspiring and engaging by:

    1. Encouraging creativity and self-expression
    2. Supporting entrepreneurial spirit
    3. Fostering a culture of testing and learning


    Diversity and inclusion are central in our culture. We:

    1. Create an environment that embraces all forms of difference
    2. Leverage a team that is rich in talent, ideas and diversity
    3. Believe talent and leadership potential are not defined by age, gender or gender expression, ethnicity / race, color, sexual orientation, disability, religion, size or shape