Our Company

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. And we believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within®, Roaman’s®, Jessica London®, ellos®, Swimsuits For All, KingSize®, Brylane Home® and fullbeauty.com®, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+.

Our Mission

To be known and trusted as the authority on plus size fit and fashion.

Our Vision

Recognizing beauty has no boundaries, FULLBEAUTY Brands inspires, engages and empowers
full-figured women to live life to the fullest.


Our Locations

  • New York City:  Corporate Headquarters
  • Indianapolis: Fulfillment Center and Corporate Support Functions
  • El Paso: Customer Support and Sales Center
  • Keyport, NJ: swimsuitsforall


Our Brands

Our Corporate Values


    We aspire to create new leaders by:

    1. Fostering a culture of growth and learning
    2. Results orientation and delivery of our promises
    3. Providing a vision for the future, setting clear goals and celebrating our success

  • team


    We know we are stronger and better as a team. We:

    1. Are supportive and considerate
    2. Create a collaborative environment
    3. Are open-minded and inclusive

  • respect


    We earn respect from our customers, colleagues and community by:

    1. Demonstrating integrity and fairness in every decision
    2. Leading by example and delivering on our commitments
    3. Building long-term relationships based upon trust and transparency

  • entrepreneurial

    We value innovative thinking and provide an environment which is inspiring and engaging by:

    1. Encouraging creativity and self-expression
    2. Supporting entrepreneurial spirit
    3. Fostering a culture of testing and learning


    Diversity and inclusion are central in our culture. We:

    1. Create an environment that embraces all forms of difference
    2. Leverage a team that is rich in talent, ideas and diversity
    3. Believe talent and leadership potential are not defined by age, gender or gender expression, ethnicity / race, color, sexual orientation, disability, religion, size or shape