Our History

Our business began in 1901 with a mission to serve the plus-size customer. More than 100 years later, we have stayed true to this mission and continue to provide quality plus-size products at affordable prices utilizing our plus-size expertise that is unparalleled in the industry.

  • 2023

    Company aquired ELOQUII

  • 2020

    Company aquired Catherines

  • 2020

    Relaunched OneStopPlus.com, a marketplace for plus-size brands

  • 2019

    Launched Universal Cart allowing customers to shop all FullBeauty brands in one seamless experience

  • 2016

    Welcomed ellos to our portfolio

  • 2015

    Company became FullBeauty Brands

  • 2014

    Company acquired swimsuitsforall

  • 2011

    Launched fullbeauty, revolutionary plus-size lingerie brand

  • 2007

    Lane Bryant brand changes name to Woman Within

  • 2007

    Launched OneStopPlus.com, world’s first and only webmall for plus-sizes

  • 2005

    Launched Bargain Catalog Outlet (BCO)

  • 2001

    Launched our first e-commerce websites

  • 1999

    Opened Customer Support
    & Sales Center in El Paso, Texas

  • 1998

    Launched BrylaneHome, home and lifestyles brand

  • 1997

    Company acquired Jessica London

  • 1995

    Company acquired KingSize

  • 1983

    Company changes name from Lane Bryant to Brylane

  • 1982

    Company acquired Roaman’s

  • 1941

    Mail order part of the business moved to Indianapolis, Indiana

    Brylane building exterior 1950
  • 1924

    Launched first fashion catalog-start of mail order business (today, this catalog is known as Woman Within)

  • 1901

    Company founded in NYC