Our business began in 1901 with a mission to serve the plus-size customer. More than 100 years later, we have stayed true to this mission and continue to provide quality plus-size products at affordable prices utilizing our plus-size expertise that is unparalleled in the industry.
Launched fullbeauty, revolutionary plus-size lingerie brand
Launched fullbeauty.com, world’s first and only webmall for plus-sizes (founded as OneStopPlus.com)
Launched Bargain Catalog Outlet (BCO)
Launched our first e-commerce websites
Opened Customer Support
& Sales Center in El Paso, Texas
Launched BrylaneHome, home and lifestyles brand
Check out this groovy 70’s style
What’s not to like about these accessories from the 60’s?
A dress for $3.94?! Now that’s value
Mail order part of the business moved to Indianapolis, Indiana
Launched first fashion catalog-start of mail order business (today, this catalog is known as Woman Within)
Company founded in NYC