FullBeauty Brands Acquires Leading Online Marketplace for Inclusive Fashion, Dia & Co.

Dia is FullBeauty’s third strategic acquisition in less than a year, further strengthening the Company’s portfolio

New York, NY. April 3, 2024 – FullBeauty Brands (“FullBeauty” or “the Company”), a first mover in inclusive sizing and proudly inclusive since 1901, today announced that it has acquired Dia & Co. (“Dia”), a leading online inclusive fashion marketplace that sells a range of size-inclusive brands and a flagship personal styling experience. 

Dia is FullBeauty’s third acquisition in less than a year, following its recent purchases of CUUP, a digitally native and category disruptive size-inclusive intimates brand, and ELOQUII, a digitally native vertical brand that offers size-inclusive fashion and on-trend apparel. Dia’s online marketplace will be integrated into FullBeauty’s new digital mall, adding hundreds of size-inclusive brands and unlocking thousands of new styles for shoppers. Its personal styling experience will remain available to existing Dia customers and to FullBeauty customers across all of its brands.  

“We are excited to welcome Dia to the FullBeauty Brands family, which we believe will further our leading position in size-inclusive fashion and as the one-stop destination for great fitting, quality, on-trend, size-inclusive apparel,” said Jim Fogarty, FullBeauty Brands CEO. “As we look to grow and scale, Dia will vastly increase brand offerings in our digital mall, and we are excited to bring the unique personal styling experience to all of our customers.

Lydia Gilbert, Co-Founder of Dia & Co., will join FullBeauty and oversee the Dia styling business within the FullBeauty portfolio. Other key members of the Dia marketplace team will also be joining FullBeauty.

“We’re not just a styling service anymore,” said Gilbert. “Our new and improved site is now home to thousands of brands and must-have styles. Whether you shop on your own or with a stylist, we promise to bring customers real choices, with no compromises, and all the best styles in your size every single time.” 

As the Company continues to add to its growing portfolio of next-generation size-inclusive brands, the deal will enable FullBeauty to further expand its presence in the $81B women’s plus-sized sector, which is growing three times faster than the broader women’s apparel market.

FullBeauty is on a mission to accelerate its growth with a younger, diverse demographic. Its traditional digital mall will continue to house all the brands from FullBeauty’s portfolio, while the new digital mall is home to contemporary newcomers ELOQUII, CUUP, June+Vie, Swimsuits for All and now Dia’s online marketplace. The Company’s innovative universal cart technology allows shoppers to browse and buy from all the brands within the digital malls brands in one seamless shopping experience and transaction.


About FULLBEAUTY Brands, Inc.

FULLBEAUTY Brands, Inc. is the industry leader in extended sizes and a pioneer in size inclusive fashions for plus-size women and big & tall men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Beginning in 1901 with a mission to serve the plus sized customer, the company’s mission continues over 120 years later. The FULLBEAUTY Brands family of premier fashion websites includes OneStopPlus®, the world’s first and largest online shopping destination for plus-size women, Catherines®, WomanWithin®, Jessica London®, Roaman’s®, SwimsuitsForAll®, Ellos®, Active For All®, Shoes For All®, Intimates For All®, KingSize®, Brylane Home®, June + Vie®, CurveWear®, Eloquii®, CUUP, FullBeauty® and FullBeauty Outlet®, collectively offering more than 100 individual brands. 

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