Two Brands, Double the Timeless Wardrobe Building Options
NEW YORK (Aug. 18, 2022) – Liz&Me™, a classic favorite known among plus-size women for its time-honored American styling, is making a comeback under the venerable Catherines® label. Acquired by FULLBEAUTY Brands in September 2020, the timeless heritage brand has earned the trust of generations of plus-size women for its consistent comfort, size-inclusive fit and simple, traditional styling. With its clean lines and day into evening versatility, the Liz&Me collection, refined for today’s modern plus-size women, is a natural extension of Catherinessignature outfit building appeal, which has been the cornerstone of its enduring staying power since the 1960s.
“The timing for this relaunch of Liz&Me could not be better, as the demand for brands that offer a simple, systematic way of curating outfits continues to grow,” says Bill Bass, CMO of FULLBEAUTY Brands. “Women are rediscovering the benefits of wardrobe building to make dressing for multiple lifestyle occasions not only easier, but more affordable in these inflationary times. With Liz&Me, our designers have given Catherines customers a myriad of interchangeable and coordinating pieces that pair perfectly with Catherines core collections, so outfits can be styled to fit their unique personalities.”
To shop the collection, visit catherines.com.
Catherines® was founded in 1960 in Memphis, Tenn. by Catherine Weaver. Her original store, Catherine’s Stout Shop, catered to plus-size women seeking a broad assortment of moderately priced apparel ranging from business suits to sportswear. Today, Catherines continues to meet the lifestyle needs of plus-size women through its branded website, Catherines.com, as well as the FULLBEAUTY Brands online marketplace OneStopPlus.com. The brand is best known for its classic American styling, offering a variety of colors and prints with whimsical touches.
About FULLBEAUTY Brands, Inc.
FULLBEAUTY Brands, Inc. is the industry leader in extended sizes and a pioneer in size inclusive fashions for plus-size women and big & tall men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Beginning in 1901 with a mission to serve the plus sized customer, the company’s mission continues over 120 years later. The FULLBEAUTY Brands family of premier fashion websites includes OneStopPlus®, the world’s first and largest online shopping destination for plus-size women, Catherines®, Woman Within®, Jessica London®, Roaman’s®, SwimsuitsForAll®, Ellos®, Active For All®, Shoes For All®, Intimates For All®, KingSize®, BrylaneHome®, and FullBeauty Outlet®, collectively offering more than 100 individual brands.
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