FULLBEAUTY Brands Prepares First-Response Plan due to Hurricane Harvey and Hurricane Irma

NEW YORKSept. 15, 2017 /PRNewswire/ — In 3 weeks, hurricane season has battered the southern coasts of America, dumping over 37 trillion gallons of water and devastating the communities of Houston, Texas and Florida.

“As a proud Floridian, I am overwhelmed seeing our neighborhoods dealing with destruction that will affect us for months,” Cinny Murray, President of FULLBEAUTY Brands, said. “But there’s something beautiful in these tragedies. Widespread empathy, love, and hope. We are taking time to pause and take care of each other and are treating strangers with kindness.”

Due to the increasing numbers of natural disasters impacting communities across the country, FULLBEAUTY Brands made the decision to develop a proactive plan to provide direct, first-response relief to battered communities that have lost everything.

“In the best of times, we want to reach the unseen 67% of Americans who most retailers overlook due to their larger sizes. In the worst of times, we still want to reach the same people and provide them with clothing that many disaster relief organizations miss,” Murray said.

FULLBEAUTY Brands has more than 60,000 plus-size garments from their eight brands delivered annually to their headquarters in New York City available for easy deployment. Associates from Woman Within®Roaman’s®Ellos®Jessica London®KingSize®BrylaneHome® have immediate access to items to send out as soon as disaster hits.

“We care about our plus-size community 24/7. That doesn’t change with a natural disaster. By sending apparel we have access to at our headquarters, we save valuable time by cutting out red tape from shipping elsewhere,” says Laura Warren, Chief Operating Officer of FULLBEAUTY Brands. “We’re centralizing our response to areas like the Florida Keys where the eye of Hurricane Irma plowed over the islands.”

Rebuilding will take time and resources from many organizations and FULLBEAUTY Brands is ready to do their share by donating to the most critical communities.

“Even though we can’t predict natural disasters, we can predict our response. Each jacket, top or pair of jeans is a tangible way we can show love to our neighborhoods,” Murray said.

About FULLBEAUTY Brands Inc.

FULLBEAUTY Brands Inc. is the fashion authority for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands Inc. umbrella include: Woman Within®Roaman’s®Jessica London®Swimsuits For All®KingSize®BrylaneHome®, and fullbeauty.com®, an online marketplace that offers a curated collection of countless brands and thousands of products, serving as the premier fashion and lifestyle destination for women in sizes 12 +.


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