Driven by Inclusivity and Body Acceptance, the Swimwear Campaign Starring Megababe Founder, Author and Body Acceptance Advocate Katie Sturino, Follows Six Brand Advocates in Their Journey to Self-Acceptance and Finding the Perfect Fit.
NEW YORK, NEW YORK – Today, Swimsuits For All, the industry’s leading inclusive swimwear brand for sizes 4 – 44, will launch their annual female-empowered campaign. The direct-to-consumer brand continues to partner with like-minded celebrities and body acceptance advocates to shine a light on every woman’s individual journey to self-love by showing them that no matter where they are in life, they deserve to feel amazing in swimwear expertly designed for them. The 2023 campaign, All For You, showcases an inspirational and diverse group of women including entrepreneur, author, and body acceptance advocate, Katie Sturino, Swimsuits For All’s director of merchandising Aisha Jackson, award-winning filmmaker, podcast producer and journalist Amy Chyan, producer and social justice advocate Elisa Taub, aspiring plus size model Fatima Karalova, invisible illness advocate, storyteller, and brand strategist Lauren Thomas, and Fearless Women founder, mindset coach and educator, Sue Fearless.
“For this campaign, I was looking for a group of women who were all at different stages in life and in their journey to self-acceptance,” said Katie Sturino. “I’ve been a longtime Swimsuits For All customer and this is a brand whose actions have always spoken louder than their words. I
was thrilled when they approached me, not only because I’m honored to be the face of this brand, but because they entrusted me with leading such a powerful experience.”
Through her personal platform, Katie Sturino lends her voice and personal style to raise awareness for size inclusivity, empowering women of all sizes to find their confidence and celebrate their style. Together in this groundbreaking campaign, Swimsuits For All shares the story of six women on their journey to self-love and acceptance. All For You uncovers the distorted views women have of their bodies in connection to swimwear and stands to empower people everywhere to not only love their body, but to know they are not alone and that true beauty comes from within.
“Swimsuits For All has long been recognized as a pioneer in fit, design and size inclusivity,” said brand leader Bryan Bance, “but this campaign truly embodies Swimsuit For All’s mission in its entirety. We’ve done open casting calls in the past, but this experience was unlike anything we’ve ever done before. Being able to showcase our new 2023 collection alongside Katie Sturino, a long-time ambassador of the brand, was a testament to our mission of providing beautiful swimwear to ALL women. Taking part in this experience was really unique and uplifting, and I know this campaign will inspire women to feel their best.”
Beginning in October of 2022, Swimsuits For All and Katie Sturino announced a nationwide casting call on social media, asking women of all ages, ethnicities, and body shapes, to submit a video describing their relationship with swimwear. The casting call garnered submissions from women of all walks of life, and ended with six incredible women being selected to co-star alongside Katie in the 2023 campaign. Their journey began with a group fitting in New York City where Katie Sturino and the Swimsuits For All team spent the day learning about each of the women and working together to find their perfect fit.
“With decades of design experience, our experts create swimwear that supports women no matter what stage of life they are in,” said Swimsuits For All’s Design Director Kristina Guilmain. “That’s why we’re proud to say we fit all of our styles on real women in a range of sizes.”
Following the group fitting, the women met again in the Bahamas in January of 2023 to shoot the campaign. The swimsuits worn by each of the women were carefully selected by Swimsuits For All’s design team, using their expertise in fit, fabric and construction. The team considered the women’s individual needs and style preferences, picking one swimsuit to represent what the women felt was their perfect fit and another that pushed them slightly outside of their comfort zone. The campaign was shot by famed photographer and director Ben Watts in Harbour Islands, Bahamas and will debut April 13th with a national multimedia, integrated campaign. The 2023 collection features bright and bold tropical colors, crochet, texture and shine, and terry cloth fabrics, as well as covered up bikinis, one-piece swimsuits, and mix and match bikini and tankinis. Customers can utilize the ‘Swimsuit Fit Guide’ feature on the brand website to find the best support for their specific swimsuit needs.
About Swimsuits For All
Swimsuits For All believes that summer is more than a season; it’s a feeling. Embodying a 74-degree state of mind all year long, Swimsuits For All designs exclusive swimsuits in sizes 4-44 for every swim adventure. As the online swimwear leader since 2005, Swimsuits For All is known for swimsuits with superior construction, expert fit and innovative designs. Additionally, the brand carries a line of chlorine resistant swimsuits and workout wear that retains its shape and fabric quality for extra pool time. Through perfect-fitting swimwear catered to every body,
Swimsuits For All inspires women of all ages, shapes and sizes to be confident, carefree and love the swim they’re in. For more information, visit swimsuitsforall.com or Instagram.
About FULLBEAUTY Brands
FULLBEAUTY Brands,Inc. is the fashion authority for plus size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. The FULLBEAUTY Brands, Inc. family of brands includes Woman Within®, Jessica London®, Roaman’s®, ActiveForAll®, ShoesForAll®, SwimsuitsForAll®, FullBeauty®, Ellos®, IntimatesForAll®, KingSize®, BrylaneHome®, Catherines®, FullBeauty Outlet® and OneStopPlusTM.
About Katie Sturino
Katie Sturino is an entrepreneur, author and body acceptance advocate. Through her personal platforms @katiesturino and katiesturino.com, she lends her voice and personal style to raise awareness for size inclusivity, empowering women of all sizes to find their confidence and celebrate their style. Her regular content series, #SuperSizeTheLook and #MakeMySize have gone viral, reaching millions of people and attracting global media attention. Katie is also the founder of MEGABABE, an innovative beauty brand offering non-toxic, solution-oriented products that allow people to feel more comfortable and confident in their own skin. With her book Body Talk, an illustrated workbook released in 2021, Katie leans into her signature candor and humor and helps empower women to improve the relationship they have with their body.