Our Company

FULLBEAUTY Brands™ is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs.  Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman’s®, Jessica London®, swimsuitsforall®, KingSize®, Brylane Home® and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products – the premier fashion and lifestyle destination for women sizes 12+.

  • Our Mission

    To be the best and preferred direct source for plus sizes.

  • Our Purpose

    FULLBEAUTY Brands is committed to plus size women and men looking and feeling great.

Our Brands

  • FullBeauty.com

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  • Swim Suits for All

Corporate Values

  • Customer Focus

    Our customers are our first priority, every minute of every day. Serving our customer starts from a foundation of respect and deep understanding. We constantly strive to exceed their expectations and anticipate their needs.

  • Guts and Grit

    We roll up our sleeves, dive deep into the details and tackle obstacles. We take smart risks. We challenge each other and encourage debate.

  • Own It And Do It

    We take ownership and move fast. We cut through the noise and simplify. We own up to and learn from our mistakes. We are curious and use good judgement.

  • change it up

    We embrace that change is constant and thrive in a dynamic environment, altering course when it’s right. We are motivated by ideas big and small. We engergize each other with optimism for the future.

  • Be Kind

    We collaborate with good intent and honesty. We treat each other with respect and kindness. Relatinoships matter. Inclusion makes us stronger.

  • Seek and Nuture

    We cultivate careers and find great talent. We play to each other’s strengths to create the best teams. We continually raise the bar for ourselves and others.

  • Deliver Results

    We are a culture of do-ers. We are relentless in meeting and exceeding goals.