• 17 of the Best One-Piece Swimsuits for Summer 2017

    By Avery Matera, Glamour Did swimsuit season sneak up on you? Same, which is why we’ve done a deep dive into the best one-piece swimsuits on the market. It’s one of the style’s biggest summers yet—not to mention that some of the most iconic swimsuits in history are one-pieces, such as Elizabeth Taylor’s white stunner in Suddenly, Last Summer and […]

  • Why This Swedish Retailer Decided To Bring Only Its Plus Division To America

    By Liz Black, blogger, Refinery 29 For many retailers, plus-size clothing is often considered an afterthought. Specialty stores aside, most brands cater solely to those who wear a size 14 or smaller, maaaaybe promising to expand their size ranges down the line. Or, more likely, not at all. But one European brand took a different […]

  • Curvy Minimalist Queens, Rejoice!

    by Lindsay Peoples, Runway Riot   FULLBEAUTY Brands has launched a new online retailer that we love called Ellos. I’m usually skeptical when someone launches a new brand because a lot of times it looks like everything else, or they don’t actually have as many sizes as they say they do available, or it’s just […]

  • Rejoice! This Affordable European Brand Carries Up to Size 34

    By Adrianna Barrionuevo, Who What Wear Awesome news for shoppers looking for a line that carries a wide range of sizes: Swedish retailer Ellos has come stateside, and you can shop the affordable online store now (or order via catalog beginning August 22). With prices that range from $15 to $280 and sizes that run from 10 […]

  • Exclusive: European Brand Ellos Is Coming to the U.S. in Sizes 10 to 34

    By Lauren Chan, Glamour You know what they say: The more the merrier—and when it comes to fashion fare in extended sizes, that’s the philosophy we should all subscribe to. So, in today’s news, we’re happy to report that Swedish brand Ellos is launching stateside at ellos.us! Overseas, the brand is a full-size lifestyle powerhouse, not unlike H&M, which […]

  • Plus-Size Retailer Fullbeauty Launches Ellos Stateside

    By Lashauna Williams, InStyle Dream fashion alert: Fashion and lifestyle brand Ellos is coming to the U.S., thanks to plus-size fashion juggernaut Fullbeauty. Starting today, you can shop the beautifully curated collection from the Swedish brand at ellos.us. The clothing and accessories are affordable, fashionable, and perfect for the modern full-figured woman. With sizes that range from 10 to […]

  • Ellos Makes Online Debut For Ladies Sizes 10 To 34

    By Danielle Kwateng, StyleBlazer   New is an understatement when it comes to Ellos.US. The Swedish brand officially launched online this week, even though it was founded in 1947 as a department store. Their social media presence has a long way to go, in a saturated market of e-retailers. But they’re hopeful. Under the FULLBEAUTY Brands […]

  • How I Finally Had My Carrie Bradshaw Moment

    By Liz Black, blogger, Refinery 29 When I was a teenager, I didn’t spend a lot of time in front of the TV, but one show I religiously watched was Sex and the City. I idolized Carrie Bradshaw: her job, her clothes, her apartment, everything besides her tumultuous love life. I was convinced that this […]

  • PEOPLE STYLEWATCH: Meghan Trainor’s Style Mantra: ‘Show What You’re Working With’

    The “All About That Bass” singer, who grew up feeling uncomfortable when she couldn’t quite fit the same clothing her friends were wearing, is urging fans to feel confident in their own skin, which is why she has recently partnered with FullBeauty Brands, a fashion line targeted to full-figured women. “FullBeauty is bomb because they promote […]