is becoming

We’ve been listening. When was started eight years ago, customers said they wanted convenience, choice and style in plus size…literally, everything plus in one place. With the evolution of plus size fashion and the incredible validation that brings, plus size women now have the confidence and empowerment from knowing beauty encompasses more than a shape, style or size.

Welcome to the new world of plus size fashion. We’ve already changed the name of our blog, and now our website,, is becoming, a name that accurately reflects and reinforces the sensibility of living life to the fullest…enjoying who you are and who you want to be, how you look and how you want to feel, what you get and what you want to give, knowing that fullbeauty is as much about caring as it is about curves.

With the incredible convenience and selection that has made so successful, will feature extraordinary visuals and fashion editorial that makes shopping a pleasure and getting dressed a treat. Inspiration and innovation, fashion tips and trends, entertainment and empowerment, clothes and connections…it is a one-on-one conversation with millions of plus size women. is a celebration of women of all sizes and shapes, recognizing that every body, every size and every shape is fabulous. Be assured that we will continue to ‘shake it up’ with the latest in shopping technology and fashion trends, plus size fashion shows, modeling contests, videos, magazines, and lots more. Most important, we will continue to provide you with an easy, entertaining and empowering shopping experience, offering the best in women’s fashion, lingerie, shoes, beauty, men’s, home products, and accessories, all in one place.

Hey, we are a community that actually communicates, so let’s keep the conversation going!

By Nancy Nadler LeWinter