FULLBEAUTY Brands and Destination XL Group announced a definitive agreement to combine in a merger of equals, creating a scaled, category-defining retailer in inclusive apparel with approximately $1.2 billion in combined annual net sales. Read the full press release here: Creating One of the Largest Omni-Channel Retailers Across the Full Inclusive Sizing Market, with Approximately […]

A lot of fashion brands claim to care about size inclusivity – some offer capsule collections or limited extensions, but few have built their entire business around serving this consumer. FullBeauty Brands has done just that – not just recently, but for over 120 years. Today, the company is a leading force in size-inclusive fashion, […]

Avenue will be FullBeauty’s fourth strategic acquisition in just over a year, further expanding the Company’s portfolio NEW YORK–(BUSINESS WIRE)–FullBeauty Brands (“FullBeauty” or “the Company”), a first mover in inclusive sizing and proudly inclusive since 1901, today announced that it has signed a definitive agreement to acquire Avenue Stores (“Avenue”) from City Chic Collective Limited […]

Dia is FullBeauty’s third strategic acquisition in less than a year, further strengthening the Company’s portfolio New York, NY. April 3, 2024 – FullBeauty Brands (“FullBeauty” or “the Company”), a first mover in inclusive sizing and proudly inclusive since 1901, today announced that it has acquired Dia & Co. (“Dia”), a leading online inclusive fashion marketplace that […]

Bronx Native, Dominican-born Student Mariela Garcia Castro Named First Place Winner NEW YORK (March 13, 2024) – OneStopPlus (OSP), a leading online retailer known for its size-inclusivity, has partnered with the Fashion Institute of Technology (FIT) to inspire a new generation of fashion designers to pursue careers in the plus-size fashion industry.  The OSP x FIT […]

With a growing $13B U.S. intimates market, on-trend, size-inclusive intimates brand strengthens FullBeauty’s portfolio; CUUP to join FullBeauty’s new digital mall by Fall 2023 FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native size-inclusive intimates brand that aims to disrupt […]

SYRACUSE, N.Y., June 28, 2023 /PRNewswire-PRWeb/ — Supermodel Emme, the Division 1 college athlete who put “athletic curvy” on the map and rose to fame in the mid-1990’s as the world’s first plus-size Supermodel, is once again shedding light on size inclusivity in the fashion industry. Teaming up with her alma mater Syracuse University and online plus-size retailer OneStopPlus (OSP), the […]

https://www.foxbusiness.com/retail/walmart-sell-eloquii-digital-brand-fullbeauty

https://www.cnbc.com/2023/04/21/walmart-sells-eloquii-to-fullbeauty-brands.html

Acquisition Will Allow FullBeauty to Launch a New Digital Mall with Fashion Authority ELOQUII as its Anchor Tenant along with SwimsuitsForAll and June+Vie. NEW YORK–(BUSINESS WIRE)–FullBeauty announced today that it has agreed to acquire plus-size fashion authority ELOQUII Inc. from Walmart. ELOQUII’s mission to inspire positive change through the transformative power of fashion complements FullBeauty, a first mover in inclusive […]

Read all about our new “All For You” campaign on WWD!

Driven by Inclusivity and Body Acceptance, the Swimwear Campaign Starring Megababe Founder, Author and Body Acceptance Advocate Katie Sturino, Follows Six Brand Advocates in Their Journey to Self-Acceptance and Finding the Perfect Fit. NEW YORK, NEW YORK – Today, Swimsuits For All, the industry’s leading inclusive swimwear brand for sizes 4 – 44, will launch their […]